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I’m sure in the present economic climate there will be more than a few people dreading the New Year.

 The recession has seen the closure of many companies and thousands of families have seen their source of income either diminish or end completely.  Not surprisingly people are worried.  Infact, statistics have revealed most people spend an average of 2 hours 15 minutes every day fretting.

That amounts to 34 days every year worrying. Quite how they got those statistics is beyond me especially as 40% of people don’t even tell anyone they are worrying.

However, it seems at the beginning of 2008 people were most concerned about knife crime, global warming and buying property.  Now, at the beginning of 2009, the top six concerns relate to finance – or rather lack of it.

This is according to a website called www.reallyworried.com where people can go to discuss their worries in secret.

 If you’ve never heard the expression, “A problem shared is a problem halved”, I recommend you take note now and if you find yourself worried about something but feel you can’t admit it to your nearest and dearest, please check out the website. 

Don’t stress and bottle it up.

So what’s that got to do with this site ?  Well, I’m sure many people will be seeking alternative employment and may possibly turn to the Internet for help and guidance.

Over the Holiday season I visited the shops. This was actually quite a rare event, as unususally for a woman, I absolutely HATE shopping.  However, the sales were on and my son had some Christmas money to spend so we trailed round the shops searching for a bargain.

I fully expected the shops to be heaving and was amazed how few people there were around. Many shops displayed “Closing Down” signs and several had already closed.

My son wanted to buy a coat but couldn’t find one he liked in his size.  After trailing round looking in every male department store open, he was finally told he could order “on-line”.

“Great”, I thought, “Now they tell me”

So back we went to the warmth and comfort of our own home where, with a few simple clicks of the mouse he was able to order the coat he wanted.  The process was incredibly fast and easy.

I must admit I was surprised, although I shouldn’t have been.  I’d always thought the sales items in the shops were brought in especially for that particular time of year and you actually had to be in the shops to get them.

Clearly I was wrong because apparently on Christmas Day, more people logged on to the Internet to buy in the sales than went to Church!

That statistic alone tells us something though and that is the Internet is the way forward.  Cash flows on the Internet and the secret to becoming successful is to position yourself so it flows in your direction.

That’s where good, reliable systems come in.

The biggest lesson I’ve learned since being online, I think, is to form relationships. There is no doubt people like to buy from people, especially those they perceive as knowing what they are talking about.

I know in the past I have waited for ages to be served by a shop assistant who has been friendly and helpful, rather than be served by another assistant who couldn’t really care less and was obviously only there for the pay check at the end of the week.

The same applies to the Internet and online businesses.

Of course when writing on blogs and static websites, the customers don’t know the authors personally and can’t tell whether they are actually friendly or not, but it’s certainly possible to be helpful.  Everything written should be of value to the reader to help THEM decide whether they want to buy a product or not, rather than force them to do so.

It’s much the same as being in an actual shop and the difference between having an assistant pounce on you as soon as you enter , or being allowed to browse at your leisure and seek advice if and when you need it. The experience should be a good one.

At the end of the day you want the person who has just read your content to come back for more and hopefully bring a friend.  There’s nothing more reassuring than word of mouth recommendation and reputations can be made or destroyed in an instant – especially with the new Web 2.0 and social media.

My advice is to be true to yourself and don’t pretend to be what you’re not.

If you set up an Internet business make sure you have a real interest in.  Don’t be like the unapproachable and unhelpful salespeople who are only in it for the money. You’ll soon be found out and people will avoid you.

Remember, Zig Ziglar famously said, “You can have everything you want in life if you help enough other people get everything they want in life”.

I hope you get it!

Wishing you a worry free 2009.

Best wishes

Jean Shaw

www.jeansmenopausalmoment.com/blog

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